Hulsbosch was awarded the gold and silver trophies for best in category work at the 2021 Sydney Design Awards.

The rebrand of Australia’s leading electronic payment system, eftpos took top honours in ‘Graphic Design – Identity and Branding: Finance’ and Australia’s newest national industry superannuation fund, Spirit Super was awarded the Silver.

Bound by the eftpos Brand Purpose, ‘To do good for Australia’, the new-look logo and brand refresh was designed to better reflect eftpos’ digital transformation. The visual identity and logo are an impactful and distinct look for high recognition in digital and physical retail spaces.

The silver trophy for Hulsbosch was achieved with a newly created name, logo and brand identity for Australia’s newest national industry superannuation fund, Spirit Super. The award winning work took inspiration from Australian themes to visually anchor Spirit Super as an Australian brand and represent the idea that Spirit Super makes its national membership from all over Australia and within any industry feel special as a people-first fund

Run-by and voted-by industry peers, the Sydney Design Awards program celebrates the creativity and courage of those who are leading the way in the Sydney design market.