Liquorland

Liquorland is one of Australia’s largest national liquor retailers with 743 stores as well as an extensive nation-wide presence through phone, online and a mobile app service. Hulsbosch defined and articulated a future focused positioning for Liquorland as beverage specialists that understand what locals love to drink. An overarching idea of ‘we are the land of liquor’ created a unique proposition for Liquorland as a destination.

Hero topography

The brand design idea is activated with hero topographic maps which are the main identifiable assets for the brand. Launched with a big and bold modern logo which simplifies the name and topography to maximise readability, the new brand is engaging in a highly competitive consumer environment.

Project Scope

Research and analytics
Brand strategy and positioning
Brand portfolio and architecture
Logo and Identity design
Messaging and tone-of-voice
Brand guidelines
Implementation and roll out

Seamless navigation

The in-store format focuses on simplified signage, seamless navigation to demonstrate specialist beverage credentials and to stream-line guidance installation of a newly created product zone system with neighbourhood word marks known as the ‘Wine Region’, ‘Beer District’ and ‘Spirits Trail’ zones.