Simplifying the complex
OmniStar
OmniStar is an industry leading end-to-end grants, research and ethics management SaaS solution offering tailored solutions to education, healthcare, government and not-for-profit organisations across Australia, New Zealand, North America, Europe and Southeast Asia.
Powering Progress
Drawing on OmniStar’s commitment to power progress through Grants, Ethics and Research, Hulsbosch refined the masterbrand logo, developed sub-brand logos and created a comprehensive visual identity system that can be extended across the suite of brands.
Establishing a system
With a core idea of ‘Complex infinities, simplified’ we redefined key visual components such as colour, typography and layout, to establish a system that not only reflects OmniStar’s heritage of excellence, but also positions the brand for future growth and integration of new product offerings.
The results
Since refreshing the visual identity, OmniStar has recorded a 98% increase in conversions, website engagement is up 32% and the number of calls, enquiries, demos and form submissions has risen by more than 180%.
Project Scope
Brand portfolio and architecture
Logo refresh
Visual identity
Brand guidelines
Implementation and rollout
Digital design implementation
’The refreshed identity by Hulsbosch has given us a distinct and cohesive visual language that reinforces our dedication to best practices in Grants, Ethics, and Research administration.’
Leticia Avelar
Marketing Coordinator at OmniStar
